E-commerce Marketing Trends to Look Out for in 2017

There’s a reason so many brands jump on trends; they’re new, exciting, and have the potential for something great. In a world where a Google search algorithm update can make or break the profitability of almost any business overnight, trends […]

Features or Benefits? Why Your Advertising Needs BOTH

Features or Benefits? Why Your Advertising Needs Plenty of BOTH to Seal the Deal. by Rick Cesari My first job in sales involved selling sun-screen to beachgoers looking to enjoy the bright summer rays without frying to a crisp. It […]