Rick as the Founder and CEO of Cesari Media, one of the longest running brand response marketing agencies in the United States, has been a pioneer in the DRTV Advertising industry since the late 80’s and continues to be on the cutting edge of new response marketing venues. He built Cesari Media which is now considered one of the best brand-building, response-generating agencies in North America. He has helped build many iconic brands such as Juiceman, Sonicare, The George Foreman Grill, OxiClean and has taken companies, like GoPro, from a start-up to a billion dollar company in less than six years. Rick has had many leadership positions in his lifetime including the Board of Directors of the Electronic Retailing Association and Bastyr University. He is the author of the book “Buy Now” which outlines brand response television success strategies and is soon to be publishing “Transactional Branding.” He is a frequent public speaker and has recently been asked by universities to talk about non traditional advertising to their Marketing and Advertising Departments. He is married to his lovely wife, Martha, and has a wonderful and successful daughter, Anna a UW graduate.
And… with what little time he has left in a day, you may find him on the golf course, fly fishing or climbing mountains.